SOLO NowCAST

Real time. Ahead of the official numbers

NowCAST is SoLo's enterprise data platform for consumer demand, built on real transaction and repayment behavior, not card panels, surveys, or lagging government data. It's how enterprises get a real-time read on consumer spending, weeks ahead of official numbers.

Built on real financial behavior, not surveys.

Every other read on consumer demand is built on something incomplete, card-only panels that miss half of how people actually pay, or macro data that only shows up weeks after the fact. NowCAST is built from real households connecting multiple banks and cards in one place, for a fuller, faster picture no single data provider can piece together.
1B+

Consumer transactions, observed directly.

941K+

Unique merchants, fully categorized.

11,946

Brands tracked and classified.

99M+

Daily funding snapshots, tracked over time.

Spending categories

12 categories that capture where consumer spending actually happens, from rent and utilities to entertainment and pet care.
🏠
Rent & Utilities
Rent, mortgage, power and water
🏥
Medical
‍Doctor visits, meds and care
💅
Personal Care
Salons, barbers and self-care
🎓
Education & Childcare
Tuition, daycare and school costs
🔢
Insurance & Tax
Premiums, policies and tax
💰
General Services
Everyday expenses
🍿
Entertainment
Streaming, events and nights out
🚙
Travel & Transportation
Gas, rides, flights and transit
🥑
Food & Drink
Groceries, dinning and coffee
💰
General Merchandise
Retail and online shopping
🛠
Home Improvement
‍Tools, supplies and projects
🐶
Pet Care
Food, vet visits and grooming

Featured brands

A glimpse of the more than 11,900 brands tracked across the panel, spanning nearly every category of consumer spending.
Home Depot
Chevron
Starbucks
Walmart
Amazon
Home Depot
Chevron
Starbucks
Walmart
Amazon
Home Depot
Chevron
Starbucks
Walmart
Amazon
Home Depot
Chevron
Starbucks
Walmart
Amazon
CVS
Uber
Netflix
Apple
Venmo
CVS
Uber
Netflix
Apple
Venmo
CVS
Uber
Netflix
Apple
Venmo
CVS
Uber
Netflix
Apple
Venmo

Built for the institutions that move first.

Hedge funds, financial institutions, CPG and media buyers, and research and academic teams already rely on NowCAST for a faster read on where consumer demand is heading.

See what NowCAST can do for you.
Get in touch to see how NowCAST can integrate with your research, trading, or planning process. Contact our team to get started.
Request a demo
Products
Lend
Borrow
Bank
Alpha
iQ
NowCAST
Learn
Blog
Newsroom
Press kit
Wealth Break
Company
Manifesto
Cash Poor Report
Careers
Support
Account
Login
Get the App
Connect
LinkedIn
TikTok
Instagram
YouTube
X
Discord
Terms of Service
Privacy Policy
E-Sign Consent
Legal
Engineering
Support
SoLo Funds, Inc., a Certified Public Benefit Corporation, is a financial technology company, not an FDIC insured depository institution.

Lending through SoLo involves risk, including the risk of borrower default and loss of principal. Lender returns are not guaranteed, are not insured by the FDIC or any federal agency, and are not bank deposits. Historical performance figures reflect platform-wide averages and do not predict future results. Individual results vary.

All loan requests are subject to verification, lender proposal, and the requestor's final acceptance. Tips and donations are voluntary.

© 2026 SoLo Funds Inc.